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Credits & Description:
Category: Publications & Media
Advertiser: DIDEI
Product/Service: GOSSIP TV WEBSITE
Agency: ASHLEY & HOLMES
Creative Director: Mika Hatzidaki
Copywriter: Marilena Karamolegou
Art Director: Maria Zenteli
Account Supervisor: Alexandra Vrizaki
Other Credits: Media Agency : United Media
Date of First Appearance: Jun 24 2009 12:00AM
Entrant Company: ASHLEY & HOLMES, Athens, GREECE
Description of Ambient execution
In this creative Media a model is photographed in a "Marilyn Monroe"
outfit and the front part of her skirt is actually, a real piece of
garment that moves in the air in front of each photograph. Underneath
it, on the hot spot of her underwear, the slogan "First Hand Hot News"
is revealed and lets everyone know that it is actually an advertising
for a hot gossip news internet site. This outdoor was used in three
popular Avenues of Athens Suburbs and for its execution was used one big
blower which was set under every outdoor in order to lift the skirt and
uncover the slogan "First Hand Hot News".
English Translation of Main Headlines
First Hand Hot News
The Outdoor Advert titled FIRST HAND HOT NEWS was done by Ashley &
Holmes advertising agency for product: GOSSIP TV WEBSITE (brand: GOSSIP)
in Greece. It was released in the Jun 2009.
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